Escrito por // Enrique Clarós
David Carlson recoge 5 tendencias que cambiarán nuestro futuro: Cooltural, Racionacimiento, Sensducción, Responsibiz, Rompiendo fronteras.
Además nos propone varias reflexiones sobre los efectos de la recesión económica en el diseño, las tendencias y el consumo.
A continuación su trabajo:
5 Key Design Trends
Design is a strong and important process that has a strong influence on society and it can in many ways affect our well being. Design is as well outstanding as a competitive ’weapon’ when it comes to visualising a business strategy. Design is like a bridge between a company and a consumer which can build a trustworthy and reliable friendship (important in a time when advertising has turned into a questionable effort to build brand recognition). Even if design is often about bringing function to our everyday life, it’s also about creating desire. Design can for sure also make savvy costumers pay a premium for an artefact or ingredient.
On the other hand, we live in a world crowded by bad design. Of course, within certain limits, everyone is free to produce and sell whatever they like, and boy, they certainly do. Bad design can be seen in everything from graphic artwork to consumer electronics to bad services and urban architecture. The list is never ending… Bad design pollutes our lives, both when it’s around us and after it is thrown away.
How did this happen? How may it be avoided in the future? We will leave the surface to instead go in depth and relate a number of design trends to social, economical and ecological patterns and phenomena’s over the entire global – local scale. Because we are firm believers that a design trend is worthless unless put in a social macro perspective. Which effects does design have on our lives, on our future society and cultural movements? How may better and more culturally connected design be created?
A bit further on Pandora’s box will be opened and five key design trends, that we believe in one way or another will affect our future, will be presented.
But first we intend to talk about why design is so important and how companies ought to work with design issues.
So if you want a preview of the future, continue reading and learn about our vision of a, hopefully, bright tomorrow where design plays an important part. Leer más