Categoría: Deporte

oct 16

Pirelli abre flagship en Milán

Escrito por // Enrique Clarós

pirelli-store-opening-milan-italy-11

La emblemática marca italiana Pirelli abrió su primer en Milán. Dos pisos, 1.500 metros cuadrados, un lugar diseñado por Renato Montagner que reúne todas las facetas de la bajo un mismo techo. Según el presidente, Marco Tronchetti Provera, “la moda y la industria van de la mano y el nuevo espacio de Pirelli tiene como objetivo poner de relieve este vínculo y renovarla.”

 

 

Saber más: Selectism

 

oct 16

Adidas abre pop-ups secretos en Europa

Escrito por // Enrique Clarós

adidas-pop-up-store

Sports giant Adidas has recently come up with a brilliant sales strategy that comes as a mysterious but pleasant surprise for its clients. In Germany, Austria, and Switzerland, Adidas launched 6 pop-up stores to cater to customers who want their sportswear in a snap. Each pop-up store opened in a location that was not announced to the public. Only selected individuals were given invitations to the opening dates and venues via social networking sites.

The Adidas pop-up stores are called such because setting up the display and merchandise can be done within a day. All shelves are made from light steel tubes, with shoes hanging out on display, and simple seating that features the Adidas logo. Even the lighting and floor layout are basic enough, allowing store owners to immediately make sales without having to fuss over design details. At present, the pop-up stores sell only the limited edition ‘Ransom’ and ‘Blue’ collections.

via PSFK

ene 13

Shopping convertido en aventura

Escrito por // Enrique Clarós

Globetrotter

Globetrotter, la experiencia de compra como aventura

Esta cadena alemana especialista en outdoor es un excelente ejemplo de tienda convertida en parque temático: piscina para probar canoas y hacer submarinismo, duchas y congeladores, para probar la impermeabilidad y poder aislante de las prendas, zona de escalada, etc.

Fuente: Michel Gutsatz