Trendtail | Actividad de la Comunidad http://www.trendtail.com/home/activity/feed Canal de la Actividad de la comunidad Wed, 22 May 2013 20:39:10 +0200 http://buddypress.org/?v=1.2.8 en http://www.trendtail.com/home/activity/p/739/ <![CDATA[EllacdEnidkw ahora es un usuario registrado]]> http://www.trendtail.com/home/activity/p/739/ Wed, 22 May 2013 20:39:10 +0200 EllacdEnidkw ahora es un usuario registrado

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]]> http://www.trendtail.com/home/sin-categoria/millward-brown/ <![CDATA[Enrique Clarós ha escrito una nueva entrada en el blog: Millward Brown]]> http://www.trendtail.com/home/sin-categoria/millward-brown/ Tue, 21 May 2013 15:16:26 +0200 Enrique Clarós ha escrito una nueva entrada en el blog: Millward Brown

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]]> http://www.trendtail.com/home/sin-categoria/2793/ <![CDATA[Enrique Clarós ha escrito una nueva entrada en el blog]]> http://www.trendtail.com/home/sin-categoria/2793/ Tue, 21 May 2013 15:15:55 +0200 Enrique Clarós ha escrito una nueva entrada en el blog:

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]]> http://www.trendtail.com/home/sin-categoria/eada-retail/ <![CDATA[Enrique Clarós ha escrito una nueva entrada en el blog: Eada Retail]]> http://www.trendtail.com/home/sin-categoria/eada-retail/ Tue, 21 May 2013 15:14:43 +0200 Enrique Clarós ha escrito una nueva entrada en el blog: Eada Retail

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]]> http://www.trendtail.com/home/sin-categoria/is-social-commerce-worth-the-investment-via-paul-marsden/ <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: Is social commerce worth the investment?, via Paul Marsden]]> http://www.trendtail.com/home/sin-categoria/is-social-commerce-worth-the-investment-via-paul-marsden/ Wed, 03 Apr 2013 08:57:55 +0200 Editor-in-Chief ha escrito una nueva entrada en el blog: Is social commerce worth the investment?, via Paul Marsden Miniatura  There’s a useful post over at econsultancy by Eric Abensur of cloud-based commerce company Venda, that asks a simple, but very pertinent question, is social commerce worth the investment? The short answer – according to the post – is a qualified yes, if retailers adopt the right approach and tone. For the e-consultancy post, social commerce is not about turning [...]

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]]> http://www.trendtail.com/home/knowledge-clusters/tendencias/which-retailers-deliver-the-best-mobile-shopping-experience-infographic/ <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: Which Retailers Deliver The Best Mobile Shopping Experience? [Infographic]]]> http://www.trendtail.com/home/knowledge-clusters/tendencias/which-retailers-deliver-the-best-mobile-shopping-experience-infographic/ Wed, 03 Apr 2013 08:51:22 +0200 Editor-in-Chief ha escrito una nueva entrada en el blog: Which Retailers Deliver The Best Mobile Shopping Experience? [Infographic] Miniatura Retailers are focusing their attention on mobile strategies to improve the customer experience. As many as 32% of consumers said that they have researched a product on their smartphone prior to purchasing item within the brick-and-mortar store, according to study conducted by Equation Research. This infographic, courtesy of Mobiquity, highlights 6 retailers that rank the [...]

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]]> http://www.trendtail.com/home/trendtail-marketing/new-shopper_insights/the-future-of-the-retail-store-via-doug-stephens/ <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: The Future of The Retail Store, via Doug Stephens]]> http://www.trendtail.com/home/trendtail-marketing/new-shopper_insights/the-future-of-the-retail-store-via-doug-stephens/ Wed, 03 Apr 2013 07:35:33 +0200 Editor-in-Chief ha escrito una nueva entrada en el blog: The Future of The Retail Store, via Doug Stephens Miniatura Retail is dead! At least, that’s how Marc Andreessen sees it.  The entrepreneur and tech investor was recently quoted saying that all physical retail stores will die, succumbing eventually to the vast sea of online competition.  According to Andreessen, there will be one way to shop for everything and that way will be e-commerce.  It’s also fair [...]

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]]> http://www.trendtail.com/home/knowledge-clusters/investigacion/emotional-intelligence-mapped-in-the-brain-via-neurorelay/ <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: Emotional intelligence mapped in the brain, via NeuroRelay]]> http://www.trendtail.com/home/knowledge-clusters/investigacion/emotional-intelligence-mapped-in-the-brain-via-neurorelay/ Wed, 03 Apr 2013 07:33:14 +0200 Editor-in-Chief ha escrito una nueva entrada en el blog: Emotional intelligence mapped in the brain, via NeuroRelay Miniatura
Cognitive neuroscience has made considerable progress in understanding the neural architecture of human intelligence, identifying a broadly distributed network of frontal and parietal regions that support goal-directed, intelligent behavior. However, the contributions of this network to social and emotional aspects of intellectual function remain to be well characterized.

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]]> http://www.trendtail.com/home/actualidad/neuromarketing-and-beer-via-neurorelay/ <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: Neuromarketing and Beer, via NeuroRelay]]> http://www.trendtail.com/home/actualidad/neuromarketing-and-beer-via-neurorelay/ Wed, 03 Apr 2013 07:29:06 +0200 Editor-in-Chief ha escrito una nueva entrada en el blog: Neuromarketing and Beer, via NeuroRelay Miniatura Over the last recent years, neuromarketing studies have presented various positive results concerning the effects of different advertising materials exposed to consumers and the effects they have on their brains.
Heineken is one of the companies that combined traditional qualitative research with neuroscience and biometric techniques to test its TV ads in order to have a [...]

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]]> http://www.trendtail.com/home/knowledge-clusters/tendencias/the-future-of-ethical-retailing-by-julie-fisher-retailgazette/ <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: The future of ethical retailing, by Julie Fisher, Retailgazette]]> http://www.trendtail.com/home/knowledge-clusters/tendencias/the-future-of-ethical-retailing-by-julie-fisher-retailgazette/ Wed, 03 Apr 2013 07:21:44 +0200 Editor-in-Chief ha escrito una nueva entrada en el blog: The future of ethical retailing, by Julie Fisher, Retailgazette Demand for retailers to provide ethical products has grown in recent years, despite increasing pressure on household budgets caused by the recession, statistics show. While grocer Asda’s recent  Mumdex report revealed that almost half of mums were planning to spend less on Christmas  last year and 48 per cent believed that their financial situation would worsen in 2013, [...]

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]]> http://www.trendtail.com/home/trendtail-marketing/new-shopper_insights/segmentacion-emocional-una-nueva-via-de-crecimiento-por-jordi-crespo/ <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: Segmentación Emocional: Una nueva vía de crecimiento, por Jordi Crespo]]> http://www.trendtail.com/home/trendtail-marketing/new-shopper_insights/segmentacion-emocional-una-nueva-via-de-crecimiento-por-jordi-crespo/ Wed, 03 Apr 2013 07:19:33 +0200 Editor-in-Chief ha escrito una nueva entrada en el blog: Segmentación Emocional: Una nueva vía de crecimiento, por Jordi Crespo Miniatura Un consumidor que reclama libertad y nosotros hablando de  puentes de relación emocionales. Aquellas marcas que no comprendan la libertad desde la individualidad de acción del consumidor y no sean capaces de acercarse de un modo empático al mismo no sobrevivirán en los próximos 10 años. Cuando analizamos la sociedad actual en aspectos relacionados sobre [...]

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]]> http://www.trendtail.com/home/information-formats/articulos/the-metamorphosis-of-retail-via-insight-driven-retailing-blog/ <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: The Metamorphosis of Retail, via Insight-Driven Retailing Blog]]> http://www.trendtail.com/home/information-formats/articulos/the-metamorphosis-of-retail-via-insight-driven-retailing-blog/ Wed, 03 Apr 2013 07:12:57 +0200 Editor-in-Chief ha escrito una nueva entrada en el blog: The Metamorphosis of Retail, via Insight-Driven Retailing Blog This isn't a Kafka knock-off story about a retail associate turning into a giant bug, although the conclusion could be just as hideous.  I have always thought that the airline industry illuminates the way for retailers in some aspects.  I saw kiosks and QRCodes used at airlines before I saw them in stores, for [...]

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]]> http://www.trendtail.com/home/knowledge-clusters/innovacion/shopping-with-google-glass/ <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: Shopping with Google Glass]]> http://www.trendtail.com/home/knowledge-clusters/innovacion/shopping-with-google-glass/ Wed, 03 Apr 2013 07:04:41 +0200 Editor-in-Chief ha escrito una nueva entrada en el blog: Shopping with Google Glass ConAgra Foods, makers of Healthy Choice and Marie Callender's meals, created the video below to show what the future of shopping may look like from behind Google Glass .  This is clearly not possible today but is within the realm of possibility for the near future. I was annoyed they chose to follow two people instead [...]

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]]> http://www.trendtail.com/home/trendtail-marketing/new-shopper_insights/new-microsoft-advertising-study-consumer-experience-is-the-new-%e2%80%98crown-p <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: New Microsoft Advertising Study: Consumer Experience is the New ‘Crown Prince’, via Natasha Hritzuk]]> http://www.trendtail.com/home/trendtail-marketing/new-shopper_insights/new-microsoft-advertising-study-consumer-experience-is-the-new-%e2%80%98crown-p Wed, 03 Apr 2013 07:02:37 +0200 Editor-in-Chief ha escrito una nueva entrada en el blog: New Microsoft Advertising Study: Consumer Experience is the New ‘Crown Prince’, via Natasha Hritzuk Miniatura As a busy, working mom I have no choice but to multi-task every day, and multiple devices such as my PC, Surface Pro and mobile phone help me get the tasks I need done so I can spend more time with my 3-year old daughter. Like me, most people are multi-tasking throughout their day and [...]

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]]> http://www.trendtail.com/home/sin-categoria/what-we-say-vs-how-we-shop-by-ethan-decker/ <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: What We Say vs. How We Shop, by Ethan Decker]]> http://www.trendtail.com/home/sin-categoria/what-we-say-vs-how-we-shop-by-ethan-decker/ Tue, 02 Apr 2013 10:32:05 +0200 Editor-in-Chief ha escrito una nueva entrada en el blog: What We Say vs. How We Shop, by Ethan Decker Miniatura 
A while ago, we recounted the story of how a simple divider in a shopping cart can radically change shopping behavior. In fact, the little sign that said, "place produce here, all other products there" doubled fresh produce purchases during the experiment. Additional secondary research by Collin Payne and Mihai Niculescu found that this was massively more effective than other [...]

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]]> http://www.trendtail.com/home/springboard/libros/book-service-design-%e2%80%93-from-insight-to-implementation-via-putting-people-first/ <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: Book: Service Design – From Insight to Implementation, via Putting people first]]> http://www.trendtail.com/home/springboard/libros/book-service-design-%e2%80%93-from-insight-to-implementation-via-putting-people-first/ Tue, 02 Apr 2013 10:23:21 +0200 Editor-in-Chief ha escrito una nueva entrada en el blog: Book: Service Design – From Insight to Implementation, via Putting people first Miniatura
Service Design – From Insight to Implementation by Andy Polaine, Lavrans Løvlie & Ben Reason Rosenfeld Media – March 2013 We have unsatisfactory experiences when we use banks, buses, health services and insurance companies. They don’t make us feel happier or richer. Why are they not designed as well as the products we love to use [...]

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]]> http://www.trendtail.com/home/actualidad/luxurious-kiosk-design-via-studio-em-interior-design-dubai/ <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: Luxurious Kiosk Design!, via Studio EM Interior Design Dubai]]> http://www.trendtail.com/home/actualidad/luxurious-kiosk-design-via-studio-em-interior-design-dubai/ Tue, 02 Apr 2013 09:55:09 +0200 Editor-in-Chief ha escrito una nueva entrada en el blog: Luxurious Kiosk Design!, via Studio EM Interior Design Dubai Miniatura
Over the last few months we have received lots of enquiries for kiosk designs for projects within the malls of Dubai. We are currently working on 4 kiosk concepts ranging from cafes to toy stores to jewelry stores for our Dubai based clients. Although not the traditional form of retail or F&B design we still love [...]

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]]> http://www.trendtail.com/home/activity/p/721/ <![CDATA[Laure de Ubeda ahora es un usuario registrado]]> http://www.trendtail.com/home/activity/p/721/ Tue, 12 Mar 2013 08:17:33 +0100 Laure de Ubeda ahora es un usuario registrado

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]]> http://www.trendtail.com/home/actualidad/neuromarketing-para-la-innovacion-en-retail-2/ <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: Neuromarketing para la innovación en retail]]> http://www.trendtail.com/home/actualidad/neuromarketing-para-la-innovacion-en-retail-2/ Fri, 01 Mar 2013 12:34:00 +0100 Editor-in-Chief ha escrito una nueva entrada en el blog: Neuromarketing para la innovación en retail RESUMEN DEL WORKSHOP IMPARTIDO POR ENRIQUE CLARÓS EN EADA “Neuromarketing para la innovación en retail” Cómo la neurociencia puede ayudarnos a optimizar experiencias de compra en retail. Introducción Las decisiones de compra se generan con una componente emocional y no-consciente que puede llegar a ser muy elevada. En el punto de venta son innumerables los impactos multisensoriales que afectan a nuestra percepción [...]

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]]> http://www.trendtail.com/home/trendtail-marketing/new-shopper_insights/neuromarketing-para-la-innovacion-en-retail/ <![CDATA[Editor-in-Chief ha escrito una nueva entrada en el blog: Conferencia: Neuromarketing para la innovación en retail, por Enrique Clarós en EADA Business School]]> http://www.trendtail.com/home/trendtail-marketing/new-shopper_insights/neuromarketing-para-la-innovacion-en-retail/ Tue, 12 Feb 2013 17:11:49 +0100 Editor-in-Chief ha escrito una nueva entrada en el blog: Conferencia: Neuromarketing para la innovación en retail, por Enrique Clarós en EADA Business School Título: Neuromarketing para la innovación en retail Lugar: EADA, Barcelona Enlace: Presiona aquí Descripción: “Neuromarketing para la innovación en retail” Cómo la neurociencia puede ayudarnos a optimizar experiencias de compra en retail. Las decisiones de compra se generan con un componente emocional y no-consciente que puede llegar a ser muy elevado. En el punto de venta son innumerables los impactos multisensoriales que afectan [...]

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