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En Portada

ene 01
Trendtail.com: primera plataforma de conocimiento colectivo sobre innovación y tendencias en retail.
iconoapaisadoTrendtail es el primer portal colaborativo de contenidos sobre innovación y tendencias en retail. Se trata de una iniciativa sin ánimo de lucro que pone al alcance del sector retail conocimientos avanzados sobre estrategia y desarrollo aplicados a la evolución y procesos de cambio en el sector. Es un agregador de contenidos selectivo pensado para ... Saber más »

Actualidad

abr 03
The Future of The Retail Store, via Doug Stephens
busy-mall-1024x680  Retail is dead! At least, that’s how Marc Andreessen sees it.  The entrepreneur and tech investor was recently quoted saying that all physical retail ... Saber más »
abr 03
Neuromarketing and Beer, via NeuroRelay
heinekenad  Over the last recent years, neuromarketing studies have presented various positive results concerning the effects of different advertising materials exposed to consumers and the ... Saber más »
abr 02
What We Say vs. How We Shop, by Ethan Decker
  A while ago, we recounted the story of how a simple divider in a shopping cart can radically change shopping behavior. In fact, the ... Saber más »
abr 02
Luxurious Kiosk Design!, via Studio EM Interior Design Dubai
Kiosk-Designers2-640x426  Over the last few months we have received lots of enquiries for kiosk designs for projects within the malls of Dubai. We are currently ... Saber más »
mar 01
Neuromarketing para la innovación en retail
DSC03495RESUMEN DEL WORKSHOP IMPARTIDO POR ENRIQUE CLARÓS EN EADA “Neuromarketing para la innovación en retail” Cómo la neurociencia puede ayudarnos a optimizar experiencias de compra en ... Saber más »

Selección Editorial

abr 03
Is social commerce worth the investment?, via Paul Marsden
  There’s a useful post over at econsultancy by Eric Abensur of cloud-based commerce company Venda, that asks a simple, but very pertinent question, is ... Saber más »
abr 03
Emotional intelligence mapped in the brain, via NeuroRelay
ct_scanCognitive neuroscience has made considerable progress in understanding the neural architecture of human intelligence, identifying a broadly distributed network of frontal and parietal regions that ... Saber más »
abr 03
The Metamorphosis of Retail, via Insight-Driven Retailing Blog
  This isn’t a Kafka knock-off story about a retail associate turning into a giant bug, although the conclusion could be just as hideous.  I ... Saber más »
abr 03
Shopping with Google Glass
  ConAgra Foods, makers of Healthy Choice and Marie Callender’s meals, created the video below to show what the future of shopping may look like ... Saber más »
abr 02
Book: Service Design – From Insight to Implementation, via Putting people first
servicedesign-100x150  Service Design – From Insight to Implementation by Andy Polaine, Lavrans Løvlie & Ben Reason Rosenfeld Media – March 2013 We have unsatisfactory experiences ... Saber más »

Eventos

feb 12
Conferencia: Neuromarketing para la innovación en retail, por Enrique Clarós en EADA Business School